Five Things you need to Know about the Upcoming Printing Boom

The commercial printing market will experience significant growth over the next several years. The commercial printing industry is projected to be worth over $472B globally by 2026, a nearly 15% increase from its current value. So, what’s behind this growth? Roosevelt Paper has the answers! Here are the top five factors that are driving industry growth:

1. A revival in direct mail marketing

2. Increased demand for print materials

3. New eco-friendly practices

4. Cost-effective bulk printing

5. New markets and product applications

Keep reading to learn more about how these factors drive commercial printing market growth.

A revival in direct mail marketing

Direct mail is a tried-and-true marketing tactic for increasing brand awareness. It’s a visual, tangible, and engaging method that’s relatively inexpensive and produces impressive response rates. To the disappointment of commercial printers, modern technology and virtual work have caused an increase in digital marketing. However, marketers are returning to direct mail campaigns thanks to the emergence of technologies that integrate digital tracking and optimization into direct mail to boost campaign effectiveness. Experts expect this digital direct mail component to become a significant growth driver in the commercial printing market.

Increased demand for print material

Increased demand for printed promotional materials in the retail, food, and beverage industries, is also fueling commercial printing market growth. Experts explain this surge in demand using a recent Adobe poll that revealed the continuing problem with online and digital promotions: they fail to capture their audience’s attention. Physical print allows for more engagement, helping to keep print-based advertising a top priority for marketers

List of 5 things you need to know about the upcoming printing Boom.

a revival in direct-mail marketing 
increased demand for print materials 
new eco-friendly practices 
cost-effective bulk printing 
new markets and product applications

New eco-friendly practices

In the past decade, customers have demanded that businesses be held accountable for their impact on the environment. This has led to nearly all-American companies changing their business model to include more eco-friendly practices. The commercial printing market has invested heavily into eco-friendly resources, which make it one of the most sustainable industries. Applying renewable energy sources and using environmentally friendly paper, inks, coatings, and chemicals are just some of the green initiatives commercial printers have embraced to reduce their environmental impact – and customers like what they see. As demand for eco-friendly printing rises, experts project measurable growth in the commercial printing market due to this shift.

Cost-effective bulk printing

Another factor driving growth in the commercial printing market is the rising need for cost-effective advertising methods to reach diverse and segmented audiences. As a result, marketers are increasingly seeking commercial printers specializing in cost- and time-efficient bulk printing to boost brand awareness while optimizing their return on investment (ROI).

New markets and product applications

Finally, new market segments and product applications are also spurring commercial printing market growth as printers investigate and invest in these initiatives at an accelerated pace. For instance, more commercial printers are exploring innovative product line expansions that can help them stay competitive and fuel growth, such as digital wide-format, package, direct-to-digital garment, and even industrial printing applications. As printers expand their capabilities and offerings in the years ahead, the industry’s growth trend is poised to continue.

The commercial printing market is entering an exciting growth-fueled era filled with new opportunities, new ideas, and a renewed commitment to corporate responsibility – and we’re here to help you succeed. For over 90 years, commercial printers have counted on our family-owned business for savings, quality, and innovation. Contact our Roosevelt team to learn more, visit our website to access our current inventory, or call (800) 523- 3470 for assistance.

How the Paper Recycling Process Works

There are countless reasons why paper recycling is important, and no other occasion brings this environmentally responsible practice to the forefront than Earth Day. Celebrated every April 22, Earth Day was the brainchild of Gaylord Nelson, a 1969 Wisconsin junior senator concerned about pollution and other environmental health hazards. After garnering national support from people of all walks of life, Earth Day became a global phenomenon in 1990, elevating environmental issues to the world stage. Today, more than a billion people every year recognize this day of eco-friendly action in more than 190 countries. 

If you caught the interview with our recycling coordinator Edwin, you learned that we recycle about two million pounds of paper every month. In honor of Earth Day, this article will take a closer look at the environmental benefits of recycling paper and explain what happens at every step of the process. 

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3 Free and Easy Online Paper Calculators

Paper Rolls

When you need cost-effective paper fast, our online paper calculators can help you save time by delivering instant and accurate quantity estimates. These useful tools make even more sense when they’re free and easy to use!

This post will introduce you to three types of online paper calculators to ensure you order the paper you need at the right price. So, whether you’re wondering how to calculate the basis weight of paper, convert basis weight to GSM (grammage), estimate rolls, or calculate the price, we have you covered with the following free and easy tools.

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Recycling at Roosevelt

Recycling and sustainability has been an increasingly important conversation – especially in the last decade. In school now, kids are taught “Reduce. Reuse. Recycle” as the foundation of their sustainability efforts. It is known that every effort matters but the larger recycling impacts are done through business with a mindful view.

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Serving our Customer’s Needs from Behind the Scenes

Our Unique Approach to Customer Service

Roosevelt Paper Company has a unique approach to customer service.  Each account has an inside and an outside sales representative.  Our sales representatives are the people our customers rely on to fulfil their paper needs.  They are the familiar faces, or voices, that the customers trust and expect to see or hear on a regular basis.  They are the connection that helps our customers find the best possible ways to meet their paper needs.  This is a lot of responsibility for our sales reps, and everyone needs a little help. 

Roosevelt Paper’s Sales Assistants

In addition to this inside/outside sales team structure, we have a group of sales assistants, eager to help provide a first-rate customer experience.  These are the people who work in the background to support our sales team.  Each sales assistant works directly with 2 or 3 inside sales reps as well as the entire outside sales force.  They are committed to helping provide the best customer service possible.  The Sales Assistants are not the people our customers are familiar with, but they are an important part of the Roosevelt sales team.

Our Part in Customer Service

Roosevelt’s sales assistants work out all the particulars of orders between the sales reps and the converting and shipping departments.  Their main responsibility is to process the orders or credits that are given to them  by the sales representatives.  Once a sales representative has an order, they give it to their sales assistant to write up and enter the specifics of the order.  The sales assistant writes detailed instructions of how each order should be processed or converted, when it should ship, verifying specifications on the stock being used, and finally enters the order into the system. 

In addition to processing orders, the sales assistants gather pertinent information to expedite credits; take orders over the phone from our outside sales reps, as well as checking inventory availability, checking converting schedules, or pricing; help with clerical work as needed; they may even take calls from customers, at times, if the sales rep is unavailable.  Accuracy and speed are essential in writing and entering orders and processing credits and Roosevelt’s sales assistants are very diligent in their work, attentive to details, and supportive of their team. 

Roosevelt’s entire sales team, from the front lines to behind the scenes, work together to provide the best service and quality paper to our customers.

Department Highlight: Roosevelt Traffic Department

Daniel Lenza- Logistics Manager | Sandy Milnes- Traffic Assistant

The Traffic “Logistics” Department at Roosevelt Paper plays an important role. We provide quality delivery service and value to our customers. Traffic wears many hats and has many responsibilities. One main responsibility is carrier selection for all of Roosevelt Paper shipments from our three divisions. Our department is based at Roosevelt headquarters located in Mt Laurel, NJ. Although the department is lean, we have a support team with many key personnel. We are located across three divisions and coordinate our efforts to help make programs a success.

A Deep Dive into Machinery with Bill B

Industry Research

Sometime in 2015 we started discussing the possibility of adding to our Rewinding capabilities in our Mt. Laurel facility. In 2016, we started an exhaustive search to find the best Rewinder to fit our needs. Our emphasis was on buying from a domestic manufacturer.  This search led us to Catbridge Machinery in Parsippany, NJ and in late 2016 we bought our first machine.  

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Case Study – Generic Paper

Case Study: Impressive Business Forms, Inc.

Industry: Commercial Printing

Location: Tyler, TX

Overview

Impressive Business Forms, Inc. is a commercial printing company based in Tyler, TX, specializing in printing on 20# uncoated forms bond paper using rolls smaller than 40 inch diameter. They had been loyal to the same paper supplier for years but wanted to streamline their expenditures. While initially hesitant to stray from its supplier in favor of generic paper, Impressive Business Forms remained open to cost-saving solutions that could pave the way for higher profit margins and bottom-line growth.

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